Playing fills us with nostalgia, stimulates creative thinking and keeps us young at heart. The same can be said for this TSA, where adult passers-by see themselves reflected as children. By taking time to play, we never grow up.
Carte Blanche for Creatives - 2016 Finalist: TOYS"R"US - "The TSA That Invites You To Play"
Art Director: Jessica Rogers | Copywriter: Samara Luck
Festive Fails, Marilyn: Pre-roll
Festive Fails, Dan: Pre-roll
Festive Fails, Suzie: Pre-roll
Festive Fails, Suzie: Instagram
Festive Fails, Dan: Instagram
Festive Fails, Marilyn: Instagram
Toys"R"Us Festive Fails (December 2015 Campaign): Art Director + Designer: Jessica Rogers | Copywriter: Samara Luck | Director: Yan Santos | Video Edit + Sound: Apollo
Online video
In-store posters
Facebook app that allowed you to submit an oath to always a Toys"R"Us kid. App would then post to your wall and also allow you to view everyone else's oath across Canada.
Toys"R"Us 30th Anniversary (2014): Art direction: Jessica Rogers + Jessica Carter + Tyler Mckissick | Illustration: Jessica Rogers | Copywriter: LauraBeth Cooper + Kate Thorneloe | Director: Llyod Lee Choi
Babies"R"Us 15th Anniversary (2014): Art Director + Designer: Jessica Rogers | Copywriter: LauraBeth Cooper
Holiday Toybook cover (2015): Art Director + Designer: Jessica Rogers | Copywriter: Samara Luck | Photographer: Hamin Lee
Full page print ad in Today's Parent (2015): Art Director + Designer: Jessica Rogers | Copywriter: Samara Luck
Black Friday print (2014): Art Director + Designer: Jessica Rogers | Copywriter: LauraBeth Cooper | Photographer: Simon Duhamel